I built the B-model of Pickup Tow Truck and because I didn't like it, in about 9hrs I rebuilt it in rather nice looking truck using only parts from 9395 and power functions 8293 - so now the winch and lift are motorized, and it has lights as well. Probably, if would have had spare parts, it wouldn't take so long.
I took some time and made photo instructions as well as comments on the official manual, so those interested might re-create this truck. At this point you can find it all here: http://laurisklavins.blogspot.com/
Maybe later, I'll take some time and copy everything here as well after I get used to this page and how it works.