The long-overdue replacement of the once radical 2009 Shell truck has finally arrived. The domestic auto industry of the Democratic Republic Of Lego has long suffered from stagnation and lack of imagination due to lack of competition. Back in January 2010, the Democratic republic Of Lego's congress passed a new law that virtually opens the door to foreign car manufacturers to sell cars in the country. The domestic auto maker Shell automobile company of Legoland now faces stiff competion. Due to the pressure it now faces, Shell auto company is now back with a new truck design that emulates the competition. Together with the new nostalgic vintage-style commercials airing on channel TV2 and magazine covers, Shell Automobile Company is once again reinventing itself.
About this creation
Shell Automobile company is tapping nostalgia with its vintage retro-style Lego commercials airing on channel TV2. Shell is trying to remind the Minifigures that they have always been there.
The new truck design eliminates my old custom of the use of airplane parts on lego trucks, such has the aiplane hood, and the airplane bottom white part of the truck,as seen on the 2009 Shell Truck model. Now, Instead the hood top is now composed of one single part that is pre-molded with a slight bumper design on the sides of the hood, retaining a bit of the old Dodge look. The all-new front headlights are a big step foward for Shell, as they are bigger than its predecessor and are now glass-covered yellow headlights. The chrome grille was carried from the previous model
The side of the truck is similar looking to a Ford F-150. The airplane part white bottom was replaced with gray molding. Shell envisioned the new truck to appear less overwhelming than its predecessor. They accomplish it by using the grey molding. The new color Grey molding looks "cleaner" and "neat" and "smaller" than the old white aiplane piece used as bottom. Also the roof of the truck was replaced with Lego retro-style retractable roof. No more dangerous blind spots through glass. The retro-style retractable roof makes the new cabin look smaller than the old version of the truck.
The tailights are also all-new for 2010. They are now made "a-la-ford". The red part looks more generous than before, but also the tailights feature for the first time white clear backlights.
The all-new sofisticated interior is what is the most impressive change for 2010. It was meant to be more rought and truck-like. Most Lego trucks of these size only have steering wheel. The old Shell truck did had a transmission shifter but it was on the floor, like most lego vehicles. The steering wheel assembly for 2010 was completely resigned to make way for a modern dashboard and a new transmission shifter and as a result the steering wheel has a position and feel similar to a bus. Now the truck features an atractive dashboard with electronic speedometer and traditional gauges for gas and temperature. The truck also features red turning light signals on the dashboard. The tranmission shifter was also changed and is now positioned vertically instead of horizontally as it always had been, to make it look less car-like and more tought truck-like. The minifigure can still fit inside comfortably. We loved the new transmission shifter and the dashboard, they are simply awesome!!
The all-new truck looks very Ford-like, but none the less retains its deep Lego roots. Upon opening the doors the new sophisticated interior will make minifigures head turn.
The back Shell emblem remains the same for the new model. Hauling capacity is also unchanged for 2010. The back of the truck looks flat and much more smooth than before.
The box grows by "1 dot times 4". This was a big change from before.
The magazine cover of the February 2010 issue of Automobile Magazine of Legoland, with the all-new 2010 Shell Truck on the cover.